This is not a standard HR promotion letter. It is a "Call to Adventure."
To recruit your internal "Rebels" and "Agile Thinkers,” you must frame this rotation as a prestigious, high-risk/high-reward special assignment. It should feel less like a training program and more like being selected for a special operations unit.
CONFIDENTIAL // EXECUTIVE TRACK SELECTION
To: [High-Potential Employee Name]
From: [CEO Name]
Re: Your Next 12 Months: The "Generalist" Fast-Track
[Employee Name],
You are receiving this because you have hit a ceiling. Not a ceiling of competence—you are excellent at your current job. You have hit the ceiling of Specialization.
In most companies, the reward for doing a job well is doing that same job forever, just with a slightly better title. We are taking a different path.
We are building a new cadre of leadership at [Company Name]: the Generalizing Specialist. We believe the future belongs not to those who stay in their lane, but to those who can bridge Strategy, Technology, and Execution to solve complex problems.
I am inviting you to leave your current role, not for a promotion, but for a 12-month Tour of Duty.
The Mission:
We are removing you from the hierarchy to rotate you through the three engines of our value chain. You will not be "shadowing" leaders; you will be solving specific, high-value problems in each domain.
The Rules of Engagement:
This is an INPERVA™ designated role. That means the rules are different:
The Outcome:
If you complete this tour, you will not return to your old job. You will be placed in a leadership role with a mandate to drive cross-functional change. You will have the "T-Shaped" skills—Deep Execution and Broad Strategy—that we require for the C-Suite of tomorrow.
The Decision:
This path is not safe. It requires you to be a novice again. It requires "High Character" and the courage to speak truth to power.
If you prefer the safety of your current silo, please decline this offer with no hard feelings.
If you are ready to build the future of this company, sign below.
Let’s get to work!
[CEO Signature]
Do not email this.
To maximize the psychological impact (The "Prestige" Factor):