Briefing AI Like a Consultant

The CRAC framework is your mental model for leading AI. Just as you wouldn't give a vague directive to a strategic consultant, you shouldn't give one to an AI model.
Use this interactive guide to master the art of the executive prompt.

The Core Framework

Effective prompting is built on four pillars. Select a component below to understand the rules and see the executive upgrade.

The Executive Layer

Beyond the basics. Use these advanced techniques for high-stakes decision making, strategy formulation, and risk management.

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Chain of Thought

For complex logic (strategy, finance), force the AI to "show its work."

"Let's think step by step. First, analyze... Second, estimate..."
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Devil’s Advocate

Counter confirmation bias. Ask the AI to destroy your thesis.

"Act as a bearish investor. Give me 5 reasons why this idea will fail."
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Governance Guardrails

Mandatory constraints for sensitive data tasks.

"Do not invent facts. State 'Data Not Available' if unknown. Anonymize PII."

Executive Scenarios

Different business challenges require different "Expert Hats" and specific constraints. Select a scenario to see the recommended configuration.

Why this matters:

In a crisis, tone is everything. Empathy and brevity prevent panic and misalignment.

The Value of Structure

Comparing a typical executive prompt ("The Mistake") against a CRAC-structured prompt ("The Upgrade") across key dimensions.

From Noise to Signal

  • 1
    The Generic Prompt

    Lacks context and constraints. Result: Hallucinations, generic advice, and wasted time.

  • 2
    The CRAC Prompt

    Actionable, role-specific, and format-ready. Decision-grade output.

"The quality of the answer depends 100% on the quality of the question."